The magazine “Donna” is something like a big sister of the well-known “Freundin” and is accordingly aimed at women of a more mature age. This women's magazine presents a successful mix of beauty and fashion topics. That the target group is specifically addressed in this publication is shown, among other things, by the fact that the models in the numerous high-quality photos are significantly older than the usual 20 year olds, and are also often recruited from among the readers.